Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t ever text message customers for no good reason. When you message your customers, be sure that you have something important to tell them. Sending random messages to customers has been the downfall of many actual marketing campaigns. Customers do not want cutesy or witty texts they might receive from their close friends, they want useful information.
QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. That way you make it easy for those who use smart phones to visit your website and access your coupons. Print the QR codes on brochures, posters, catalogs and business cards. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.
Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. Having the mission statement around will help you stay ethical.
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. Avoid developing an entire business around your mobile platform.
It is very easy for your mobile marketing approach to backfire and annoy people. Use a methodical approach in using the tips learned from this article, especially if mobile marketing is new to you. This approach will help you to gain new customers.